A new study finds that half of all marketers are operating without a content marketing strategy in place, creating a glass ceiling for...

The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a...

Interlochen Center for the Arts is looking for a digital marketing specialist. Goodwill Industries needs a marketing coordinator with...

Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or...

A new study released by Webmarketing123 suggests there may be some large shifts in digital marketing practices in 2015. The study, which...

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize...

We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market...

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From...

Is something hot or hype? Is it a trend or a fad? Should we invest now or wait it out to see if it takes root? Should we be first to...

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing. As marketers...

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for...

Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement – maturing video tech is solving many...

When it comes to digital marketing, user experience is everything. Today’s consumers are quick to judge your digital presence, and if...

The room was buzzing on Friday with talk of data mining, viral campaigns and brand trust at Variety‘s Massive Entertainment Marketing...

Businesses selling to businesses (B2B) are often in two minds about digital marketing and branding. And these are not just technology...

Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital...

Reputation has always been important, but perhaps never more so than in the digital age. Now, we have access within one click to more...

Almost everyone is focused on content these days, creating, curating, and sharing large amounts of it on a daily basis. But how many are...

In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue...

It’s not a good idea to go all out for the Internet’s attention Too many strategists these days believe that a good digital strategy...