Advertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness...

An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving...

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment...

The world's largest social network is expanding its advertising technology to other app makers, hoping to grab an even larger piece of...