Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through...

Marketing mobile apps is a big business for Facebook . In fact, Facebook’s unique ability to deliver ads to people that will get them to...

Advertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness...

Facebook on Tuesday introduced some new ways to incentivize advertisers to use mobile app ads. Through mobile app ads, Facebook claims...