At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey...

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential...

App developers can promote apps across the Yahoo Network, including Tumblr and Yahoo Recommends. Like Facebook, Twitter, and eventually...

When you study the successful apps and their history of how they got their first million customers, you can see many common threads...

Today’s consumer wants to be engaged, informed, and entertained by the brands with which they do business. Paperboard packaging has been...

Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile? Google still holds the lion’s...

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several...

Time is money, they say. Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app...

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet...

A new year is upon us, a chance to make positive changes in our lives and get a fresh start. The impending New Year also prompts...

The new options are available today in 35 countries and are coming soon to Ads API partners. Twitter advertising continues to set its...

One of the harshest truths about mobile apps is that most of them fail. Gartner estimates that by 2018, just 0.01 percent of consumer...

Not only has it been a great year for mobile – it has been one with many firsts. For example, by the end of 2014, for the first time U.S....

Loyalty programs have been incredibly enduring -- from that very first American Airlines frequent flyer program in 1981 to the Starbucks...

Mobility continues to drive major behavioural change in our day-to-day lives. Research has shown that 86% of Americans now use their...

Chicago, IL (Restaurant News Release) Aurelio’s Pizzeria, the renowned family pizza chain located primarily in the Midwest with...

The Girls Scouts of America began taking mobile payments two years ago for cookie sales and now the organization is enabling individual...

It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at...

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a...

Growing mobile usage calls for more budgetary allocations The outlook for mobile advertising, marketing and media is bright for 2014 –...