I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much...

Using the telephone for marketing purposes isn’t anything new. Since the invention of the ubiquitous device, marketers have been...

Anyone can create and market their own App – whether you are an indie developer or Domino's Pizza – the toolbox is up for grabs. However...

Mobile applications and services are overtaking the World Wide Web for the key activities that we do on the Internet. Mobile is an...

More than in any other year, a customer-centric strategy will be the biggest driver of a successful marketing program in 2015. With...

Is your brand's mobile marketing strategy ready for 2015? If not, it is time to begin preparing. According to MarketingProfs, mobile...

As we saw when holiday shopping was in full swing, consumers are using their mobile devices as their preferred platform for reviewing...

Marketers cite data overload and media fragmentation as key challenges in 2014. In a survey by Marin Software, just a third of the more...